SEO is one of the most debated topics in Digital Marketing. Everybody has their own perspective and approaches. This is the reason why many times two SEO experts don’t agree with each other. However, there are some common mistakes which many business approach in their SEO. And every SEO geek and even Google consider these approaches wrong. Today we will discuss about top 5 SEO Mistakes on which every SEO expert agrees. So let’s start our list of-
5 SEO Mistakes To Avoid
Title & Description Missing
This is one of the most common mistakes every business do when they start marketing their products or services online. Many times, people just create a webpage and puts content in it and then just publish it. They don’t provide Meta Title & Meta Description of the page. This is completely wrong approach.
Meta Title & Meta Description are the two meta tags that appear on SERP(Search Engine Result Pages). So, it is necessary to provide Meta Title & Description of your web page. If you don’t provide Meta Title then google will take the Post & Page Title as a Meta Title. Similar to this, if you don’t provide Meta Description Google will pick the first paragraph of the web page as a meta description. So, it is necessary to give Meta Title & Meta Description to your web pages.
No Heading Tags
Giving heading to your content makes your content more approachable. It is one of the most common mistakes most SEOs do. Giving proper heading gives the idea to your prospect what your content is all about. A strong powerful heading can approach your customer to go through your whole content. At the same time, it also helps you in ranking indirectly. So, giving a heading tag to your web pages is necessary.
Poor Content Quality
One of the most common SEO mistake is poor content quality. You would have seen many people who copy content on others website then they spin it with any online tool and publish it on website. This is completely wrong approach. The backbone of SEO is content or you can say it is the root of SEO. If you can write in-depth quality content that is actually informative & relevant to your audience then you can easily outrank all your competitors. Copy content or shallow content no longer rank on Google. So, it is better to write a good quality unique content that easily ranks on Google.
Broken Links with 404 Error
A broken link not only bothers the users but sometimes having lot of broken pages results in diminishing in the ranking. Many SEOs do this mistakes and they don’t spy their website links. Having a lot of broken links makes a bad impact in the eyes of Search Engine crawler. It is better to track all your links and remove or redirect all broken links to the correct pages.
Not Submitting Sitemaps
Amost common mistake of newbies SEOs is they don’t submit a sitemap in Google Search Console. If you write high-quality content, chances are Google will discover those pages even without sitemaps. But why not make things easy for the crawler. If you submit your website sitemap into Google Search Console, it gets easy for Google crawler to discover & index your pages fast.
Sothese are the 5 most common SEO mistakes you can avoid to attain higher ranking in search engine. You can also hire an SEO agency to get things done for you. We hope you would have loved our blog. If you find it interesting you can share it with your friends.
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